Greg Abbott Invests Heavily in Ads Featuring Jasmine Crockett to Energize Discontented Texas Voters

Feb 27 2026

Texas Governor Greg Abbott is channeling millions into advertisements that prominently feature Democratic Representative Jasmine Crockett, aiming to energize Republican voters who may not support her, as reported by political insiders.

The New York Times revealed that these ads are strategically designed to increase voter turnout, showcasing Crockett alongside well-known Democrats such as Bernie Sanders, Alexandria Ocasio-Cortez, and Zohran Mamdani.

"You vote for us Republicans, or you get this: A.O.C. and Mamdani and Crockett," stated Dave Carney, Abbott's chief political strategist, highlighting the campaign's confrontational approach.

Republican candidates in the Senate race have expressed a preference for facing Crockett in the general election over her rival, state Representative James Talarico.

Last year, reports indicated that the party's campaign arm had orchestrated a plan to encourage her candidacy for the Senate.

In a July poll, Republicans identified Crockett as the leading Democrat should she enter the race, prompting a source involved in the planning to remark, "When we saw the results, we were like, 'OK, we got to disseminate this far and wide.'" This indicates a calculated effort to elevate her profile.

The National Republican Senatorial Committee subsequently amplified the poll results, claiming credit for propelling Crockett into the forefront of political discussions in Texas.

Crockett herself noted that favorable polling motivated her decision to run. "The more I saw the poll results, I couldn't ignore the trends that were clear," she remarked.

Following her announcement, Republicans have openly expressed satisfaction with the situation. "Am I hiding my glee? I'll try to wipe the smile off my face; I would say it's a gift," incumbent Republican Senator John Cornyn told Semafor.

Former President Donald Trump echoed this sentiment, labeling Crockett's candidacy a "gift to Republicans," suggesting that her progressive and combative stance could benefit the GOP's candidate.

Polling data presents varying scenarios for the general election. Recently, Crockett shared an internal poll indicating she could defeat Texas Attorney General Ken Paxton in a potential matchup.

Conversely, another survey indicated that both Paxton and incumbent Senator John Cornyn would likely prevail over Crockett and Talarico in any scenario.

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