Hailey Bieber Sizzles in Sequined Swimwear Under the Sun

Hailey Bieber is turning up the heat this summer.

The 29-year-old Rhode founder has just been named the global digital brand ambassador for Calzedonia, and she’s making waves in their latest sizzling swimwear campaign, shot by the talented Adrian Martin.

In the spotlight, Bieber showcases two eye-catching looks: a buttery yellow triangle bikini top priced at $65, paired with cheeky thong bottoms for $40, and a dazzling sequined bikini top for $70, complete with matching bottoms at $40.

The campaign radiates that laid-back California vibe, featuring Bieber lounging beside crystal-clear waters, soaking up the sun with her hair flowing and her skin glowing in a bronzed makeup look.

“For summer getaways specifically, I like to keep things as effortless as possible,” she shared with ELLE, revealing that you’ll often find her splashing around rather than lounging on a sunbed.

On Wednesday, she took to Instagram to share a carousel of stunning shots from the shoot, captioning it simply with “Summer 💛.”

As a mom of one, she’s not shy about flaunting her figure; earlier this month, she turned heads in a thong bikini while promoting Rhode’s upcoming bronzers. She’s in good company at Calzedonia, with supermodels like Kendall Jenner and Heidi Klum having previously rocked campaigns for the brand.

This swimwear gig is just one highlight in a jam-packed spring and summer for Bieber’s modeling career. She’s also the face of Mango’s summer campaign and is featured in ads for high-end brands like Saint Laurent, Alaïa, and DKNY.

On the red carpet, she’s been channeling vintage glam, turning heads in a classic Calvin Klein look at the Time 100 Gala and dazzling everyone in a custom 24-karat gold Saint Laurent bustier at the Met Gala earlier this month.