Riz Ahmed's 'Bait' Delivers a Hilarious Take on Bond's Next Chapter

Riz Ahmed shines as Shah in the new Prime Video series Bait, a comedy that dives into the chaotic world of celebrity.

Shah, an actor facing a career slump, unexpectedly gets an audition for the iconic role of James Bond. The excitement quickly turns sour when news of his potential casting leaks, igniting a frenzy on social media.

Reactions to the idea of a brown 007 range from enthusiastic to downright hostile, with one particularly harsh comment striking a nerve and sending Shah spiraling into a personal crisis.

As he navigates the fallout, the series cleverly critiques societal expectations and the pressures of representation in Hollywood.

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