Sydney Sweeney's latest promotional video for her lingerie brand SYRN has set social media ablaze, showcasing her in a daring one-piece halter bodysuit with a striking torso cutout.
The actress, seemingly unfazed by her recent Emmy Awards snub, unleashed the steamy clip on Instagram, instantly drawing a flood of reactions from fans. The Euphoria star opened the video on a balcony, dramatically shedding a brown fur coat before striking sultry poses that flaunted her incredible figure.
Captioned, "Did you get your @syrn yet?" the video went viral almost immediately, despite the brand facing significant challenges since its launch.
Supporters rallied around Sydney amid the online frenzy, with comments like, "You look like a fantasy Syd," and "Absolutely gorgeous," flooding the section.
Despite her standout performance as Cassie in Euphoria, Sydney was notably absent from this year's Emmy nominations, leaving many shocked by the oversight. Her compelling portrayal throughout all three seasons of the HBO drama, marked by explosive monologues and raw emotional depth, failed to earn her a Best Supporting Actress nomination.
While Sydney ventures into the world of lingerie, her brand has not been without controversy. Earlier this year, she faced backlash after climbing the iconic Hollywood sign and draping it with bras as part of a promotional stunt. Although she secured a filming permit from FilmLA, she did not have authorization to physically touch or scale the landmark.
Despite her efforts, PR specialist Ryan McCormick pointed out that Sydney may struggle to compete with Kim Kardashian's SKIMS brand, which reached a staggering $5 billion valuation in November 2025. McCormick emphasized the importance of brand recognition and longevity, noting Kardashian's two-decade presence in the public eye compared to Sweeney's relatively shorter time in peak visibility.
However, McCormick acknowledged that Sydney possesses qualities that could give her an edge over SKIMS: "What Sydney has that Kim doesn’t: freshness, youth, mysteriousness, and untapped potential."
Sydney's provocative video continues to dominate discussions online as fans eagerly await more from her burgeoning lingerie line.
