Travis Kelce Set to Crash New York Fashion Week in Style
Who better to take NYFW to new heights than a three-time Super Bowl champion?
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Tommy Hilfiger, fresh off the star-studded wedding of Travis Kelce and Taylor Swift at Madison Square Garden, dropped a hint on Instagram about Kelce possibly gracing his upcoming NYFW show at The Plaza Hotel on September 10.
This would be Kelce's first-ever appearance at New York Fashion Week. With no Kansas City Chiefs games scheduled between August 28 and September 14, he has the perfect window to make the trip to the Big Apple.
“Congratulations @killatrav! See you at The Plaza in September,” Hilfiger posted, featuring a video of Kelce entering the iconic venue in one of the brand's looks.
In March, Kelce was announced as Tommy Hilfiger's new global brand ambassador and creative collaborator, a partnership kicking off in fall 2026 and running through spring 2027—just in time for NYFW.
The collaboration includes not just campaigns and events but also a design project that will reimagine classic Tommy icons, according to the brand.
Kelce was spotted shooting his first campaign for Hilfiger in Central Park back in April, with footage showcased in Hilfiger's congratulatory post. Swift made a surprise visit to support her partner during the shoot, alongside her friend Gigi Hadid, a previous collaborator with Hilfiger.
“I’ve long admired Tommy Hilfiger as an iconic American brand,” Kelce stated in a press release about the partnership.
He reminisced about asking his mother for Sailing Gear jackets in high school, expressing his attraction to the brand's confident style. He emphasized the blend of classic and evolving elements in Hilfiger's designs, calling the opportunity to work with him a dream come true.
Hilfiger praised Kelce as “one of the most magnetic figures in sport and culture today,” highlighting his “fearless, fun-loving and bold” personal style.
He added that Kelce represents a new generation of athletes who express themselves through fashion, possessing a relatable quality that resonates with people.
If the “New Heights” co-host makes an appearance at the September show, will Swift join him? Given her last fashion show was one of Hilfiger's in 2016, when Hadid showcased her Tommy x Gigi collection, it’s certainly within the realm of possibility.
