Rugby Star James Haskell Declares Himself a 'Sapiosexual' After Reality TV Stint

Jul 13 2026

James Haskell, a former England rugby player, has transitioned from the field to reality television, making headlines with his bold declaration of being a 'sapiosexual.' This term, which refers to someone attracted primarily to intelligence rather than physical appearance, sheds light on his dating preferences. Haskell, 41, shared this insight during an interview, emphasizing that he values intellect and confidence in potential partners.

Despite his tough exterior built from years of crunching tackles, Haskell's approach to romance is surprisingly introspective. Since his split from wife Chloe Madeley in 2023, he has been navigating single parenthood while co-parenting their three-year-old daughter Bodhi. His recent appearance on 'Celebs Go Dating' was not just about finding love; it was a journey of self-discovery. "I realized I’m probably a sapiosexual," he admitted with a laugh.

Haskell's dating experience on the show did not culminate in a fairy-tale romance, but he insists it was invaluable. "It was a great experience," he stated, noting that it helped him understand himself better. He is not actively seeking "the one," as his busy life balancing fatherhood and business ventures takes precedence over dating.

He revealed that he prefers meeting people in real life rather than through dating apps. The most surprising outcome from his time on the show was the friendship he formed with Coleen Nolan, a Loose Women star. Their playful chemistry resonated with viewers, and Haskell found himself laughing about their bond long after filming ended. "Coleen’s an absolute rocket," he said, reflecting on their time together.

After the show aired, Haskell's social media exploded with messages from older women, a testament to the unexpected appeal of their friendship. He humorously recounted how Coleen gifted him a vibrator during filming, which she playfully hid in his bag, leading to an unforgettable memento from their time together.

While Haskell embraces reality TV, there’s one show he firmly rejects: 'Naked Attraction.' He expressed his disdain for the concept of judging potential partners based solely on their naked bodies. "I’d never do Naked Attraction," he laughed, adding that unless he had "an absolutely mega piece," the embarrassment would be too much to bear.

Instead of stripping down for reality TV, Haskell is diving into another passion: house music. He is carving out a name for himself as a DJ, transitioning from hobby to ambition. "It’s what brings me the most joy," he said, although he acknowledged that it doesn’t pay enough to sustain his lifestyle. Performing at festivals and clubs has opened up new avenues for him, allowing him to witness the joy music brings to others.

In addition to his music career, Haskell celebrates the success of Blackeye Gin, the award-winning brand he co-founded with Mike Tindall and Alex Payne. Their partnership with MSC Cruises has expanded the brand's reach significantly, with Blackeye Gin now available on MSC Virtuosa after a successful trial last year. "We wanted to get our drink exposed as much as possible," Haskell noted, highlighting the brand's growth beyond its rugby roots.

As Haskell juggles business ventures and his passion for music, he remains focused on this new chapter of his life. While love may not have found him yet, he is clearly busy with plenty of exciting opportunities ahead.

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